Marketing
In mid-2025, I transitioned from Events to test an open question: could AI fundamentally change how the marketing team operates? The answer is yes — and the evidence is already in production.
I am co-creating the Marketing AI Accelerator with Tyler and Manu. I built the Counter-Intel system solo — daily competitive monitoring that surfaces changes to Slack every morning with a weekly cross-functional digest. I've run 1:1 enablement with Chris Root and Karissa Satala, led PMM team sessions, and onboarded new AI graduate hires. Other teams are requesting access.
This proposal formalizes that scope.
These are my actual Q2 OKRs under the AI-Enabled GTM theme. The role being proposed here is the person accountable for delivering them.
Not a new hire. Not a new budget line. Just formalizing what's already in motion — with a title that reflects the actual scope of the work.
Market context: Glassdoor 2026 — AI Enablement median $134k, 25th pct $104k. The $110k–$120k ask is below median, anchored in data, and reflects the IC level of this role.
One more thing: I'm not going anywhere. Trade show on the East Coast — I'm on the flight. Gap that needs covering — I'll cover it. This adds structure; it doesn't subtract flexibility. A generalist who builds production systems doesn't come apart.
